The new release of the Frances Times Top 400 list details the impact of the COVID-19 pandemic closure orders, capacity constraints and conservative consumer behavior by 2020.

Total sales for the department fell to $ 5.8 billion last year. This is a 23.8 percent reduction, with the exception of Jim Brands, which has lost all sales, according to Top 400, making it the largest franchise in the world. Devan Klein, the only executive in fitness at the Burt Booth Camp, said he “did everything in his power to keep his franchise members.”

“We’ve broken all the rules and basically get your members where they are,” Klein said. That means creating live streaming sports, rooms in the parking lot and a virtual platform Burn Boot Camp On Demand. “But really, our membership has really increased,

According to Devan Klein, chief executive of Bern Booth Camp, members of the gym were “impressed with the way we handled Covdid”, which led to better members staying.

Burn Boot Camp posted $ 109 million sales by 2020, up 12.2 percent from 281 last year. That part of the North Carolina brand has grown by 16 percent.

Bern Booth Camp, viz Klein was founded in 2012 with his wife, MorganBefore the outbreak, it had a lot of digital sports content, but “we were not making money on the platform,” he said. Klein said the company, which created the supply chain, can stand alone as a complement to the gym and as a member, although it will focus on the fitness studio model as the burn progresses.

“You need a community of people who will push you,” he said. “That community fitness development is still coming.”

Elsewhere in the classroom, Crunch Fitness made the first 400 in No. 110 Out of 380 units, $ 700 million in system sales worldwide. Ben Migley, CEO of Big Box, a low-cost gym franchise, said the company immediately expanded its digital supply of Crunch Live, which was only available to high-value members before the outbreak.

“We lost only 2 percent of our members, which was shocking. አለ There is a real sense of customer loyalty. I can’t describe it any other way, ”said Migley.

As places began to reopen, he continued, “sales were about three times higher,” and those who were ready to leave “returned to the gym.” Midley Crunch says he offers more variety in his clubs than some of his biggest boxing rivals.

“We have an education, we have a HIIT zone,” he said, referring to the brand’s high-capacity training gap. And all the threads focus on health and safety with improved cleaning protocols and air purification improvements.

Planet FitnessThe biggest brand in global sales will not do well in 2020. One year after the $ 3 billion record, sales fell 25 percent to $ 2.4 billion. Added 123 net new sections. Sale b Fitness at any timeJim’s second-largest franchise fell by 23.8 percent to $ 1.4 billion, and the room size increased by 2.2 percent.

Sales Performance: Fitness

Top 3

Burning boot camp $ 109m + 12.2%
Orange Theory Fitness $ 1.1B -16%
Pure Bar $ 134m -22.6%

Below 3

Cycling $ 59m -25.1%
Snap fitness $ 260m -41%
9 rounds $ 87m -42.6%

Browse more fitness franchise sales performance data here.