Peloton has a problem. NordicTrack, and mirror, and so on. All of these companies aim to bring fitness equipment out of the era of footwork and paddle machines into a collection of gifts. And they are all very expensive, with Peloton Bike Plus Starting at $ 2,500 / £ 2,295 (up to AU $ 3,300) and Nordic Tracmills sell for $ 4,000 / £ 3,499 / AU $ 5,999. Among the people of this Madison Avenue, the glass looks cheap, at ‘only’ $ 1,400 (about £ 1,000 / AU $ 1,800).

Of course, only a handful Cheap fitness gadgets They are available, but general fitness is a very expensive business. And a company wants to fix this.

Democratization of physical activity