The Great Recession, the devastating earthquake caused by the epidemic, has led to a proliferation of apps designed to serve those creators as we work, play and live, and the growth of a creative and influential economy. In fact, we are one so true A long-winded discussion on TechCrunch this week.

It’s hard to know which apps will change the game and which ones will sink, but it’s making a big bet on the platform. Talent Hack.

The company is today announcing a $ 17 million Imaging-led financing round with the participation of existing investors Global Founders Capital.

It was founded by Alexandra Bonnetti and made Talent Hack the first Latin-led startup in the Emergence portfolio.

Prior to Talent Hack, fitness creators were assembling a platform from Papal to Wiki Email Automation software and a few others to run their business. Or, they worked for a studio or a large boxing gym without the freedom and flexibility to develop their own course.

Talent Hack provides software complete with payment process, web design and printing, programming software, email automation and CRM.

This allows fitness professionals to focus on their customers and their classroom rather than managing their business with software.

Talent Hack Creators who switch to Talent Hack increase their revenue by an average of 280 percent.

One of the differences between Talent Hack and some of its competitors is that the creators do not represent the client, but rather allow the creator to build their audience with the tools they need to succeed.

“We are building a model that does not hurt the creators’ relationship with their customers, ”Bonnetti said. “We are not building a marketplace or a gift for other customers. We really care about them and we never compromise our client’s philosophy in the way of customer / skill communication. We are really in a position to do that.

Talent Hack earns money by running a platform fee, which is paid by the client, not the creator. This fee ranges from three to 10 percent, and the algorithm is based on geography, cost strategies, and availability, among other things.

It provides educational tools and courses for entrepreneurs who want to start their own business. The new funding will be used to expand the program and will also be used to build talent hacked co-spaces that give creators the ability to train in one session.

“The biggest challenge we have is a very attractive market with a lot of capital, a lot of investment, both horizontally and vertically,” Bonnetti said. “And this is a very fragmented industry and this is the cost of bringing these creators together. Once we can do that, we can build much to serve them. But as with any industry, it is a challenge for the first time.