- Peloton sues rivals Echelon Fitness and iFit Health & Fitness.
- He alleges that the two companies violated patents related to Peloton Homeschooling.
- He said both companies were trying to get “free riding” from Peloton’s “innovative technology”.
PelotonKnown for live fitness bikes
And they infringe on the copyright of the “control station” attached to the leaderboard, which allows users to group live exercises to compare the performance of live lessons.
Peloton acquired ownership last week.
The company’s complaint to iFit violates four proprietary rights of iFite bicycles, treadmills, elliptical machines and other machines – including the new patent – which covers the same steering wheel functionality and other technologies, such as the ability to automatically adjust body movements based on performance.
According to Peloton in the lawsuit, both companies attempted to “drive” Peloton’s “innovative technology”.
Instead of developing new technology, Echelon opted to easily adapt to Peloton’s intellectual property and flood the market with cheap copyrighted products.
Echelon and iFit did not immediately respond to a request for comment.
Peloton Popularity has grown. During the Covide-19 epidemic. However, as the high-tech home fitness market becomes more competitive, growth has slowed in recent quarters. In addition, there are many users when life begins to return to normal. Back to the gym and fitness studios.
Connected Fitness Products Sales – High Tech Treadmill & Bicycle – It decreased by 17% in the most recent quarter. Peloton has seen its lowest quarterly profit growth since the company was launched in September 2019.
But the company is confident that the consumer transition to home fitness services is still in its infancy and there is much more room for growth.
“This trend started well before the epidemic and is accelerated by the development of cognitive and cohesive exercise,” Peloton said in a statement. Earlier this month.