Business ideas can come from anywhere, and that was the case when Thomas McKay forgot about his pre-workout supplement.
“I was in a store and I wanted to go to the gym, but I realized I had left my supplements at home,” McKay said. “I went over to the gum machine and said, ‘Isn’t it better to put extra food in the gums?’ I thought.
Delighted, McKay called his old friend Jacob Langer before heading to La Cross. Langer, a martial arts competitor and boxer from Marinette, believed in the use of supplements and immediately came to mind.
The study began.
McKay and Langer spoke to gym owners and fitness experts. They crowded out ideas to test the validity of the concept. Gym owners asked if they would allow the machine; Ask their customers if they would like to buy a gum ball before serving.
At the same time, they explored a number of additional supplements to see what would be needed and how effective it would be to put the product in the gums. Then they take the next step.
“We bought 800 glue balls to test the process,” says McKay.
With large gum balls open, they have been able to produce a product that can be used before exercise to improve blood circulation and reduce fatigue.
“You need fast energy, and we can do that,” McKay said.
The couple have big plans for post-workout, including gum balls and gums that use other ingredients such as amino acids – sport-based supplements. They called it Ryze Nutrition.
“We both had a lot of obstacles to overcome in our lives and we believe it was the right name for our creative endeavors.
When they complete their business plan, they will need that perspective in the coming months, including the challenges of coordinating financial conditions, identifying finances, developing distribution and production plans, and marketing the business.
They are moving in the right direction as they plan to get more advice before moving on. Business plan templates have been directed to the Green Bay SCORE Chapter www.score.org and will offer one million cups in December.
Ryan Kauth, Community Organizer b One Million Cups Green Bay (1MCGB), Two entrepreneurs present each month to share their start-up story.
“This is not the voice,” said Kaut. “It simply came to our notice then. 1MC will provide presentation training materials, and each provider will be assigned a trainer / consultant from the 1 MCGB community before presenting. At the end of the talk, ask the presenter, ‘What can we do as a community to help you?’ We ask them.
McKay and Langer may request special assistance and will be contacted by local resources such as SCORE, Startup Hub and potential investors. There are one to two dozen community members (the second Wednesday of each month at Urban Hub in downtown Green Bay) and meetings are open to all.
While the business is still in its infancy, building relationships is an important part of the process. They plan to sell the gumballs for $ 1 each, but they will have to reduce their production costs to 37 cents. There is also the issue of waiting life and the number of gymnasiums that are willing to be given space.
But the owners they have spoken to so far, like them, believe in the benefits of expanding athletic development and are very excited about the business.
“Eating healthy is wonderful, but if you go that extra mile with training, the supplement will complement that process,” McKay said. It will help you recover and reach your goals faster.
And McKay and Langer hope that their clients will see the benefits of their personal experiences and that they can provide those supplements in a chewable form. Looking at the competition, they believe they have won a place in the huge food supplement market (estimated at $ 31 billion in the United States). Above all, they are ready for future challenges.
“Jack is adapted to the fitness community and has the ability to see opportunities in all situations,” McKay said. “I am an expert in numbers and science, and I find it very difficult for myself. If I know something is a good idea, I’m sure to move forward, but I’m humble enough to listen to criticism. The worst reaction in business is always to do so and to refuse to change and listen to suggestions.
Tina Dettman-Bielefeldt is a co-owner of DB Business Real Estate in Green Bay and former District Director of SCORE, Wisconsin.