Dealerscope

Gymnasium and fitness centers are just some of the industries affected by the epidemic, so the house is no surprise. Fitness – and the sales of the products to support it – increased during the epidemic. Many have purchased fitness machines, weights, pellets, yoga mats and all kinds of other equipment according to NPD retail data. Revenue for health and fitness equipment has more than doubled to $ 2.3 billion. March to October. Sales of stationary bicycles tripled, with Treadmill gaining 135 percent. Peloton earned $ 758 million in 2020, an increase of 232 percent over the same period last year.

At the same time, interest and sales noReal-time headphones have also got an eclipse. Delayed for months inside, many found refuge in VR to escape the clutches of their own home. Although we do not know the exact number of VR headphones sold in the wild today, there is reason to believe that the number is now in the tens of millions. Starting January 2020, PlayStation VR alone sold 5 million units, And is just one of the many VR headphones on the market; he said Quest 2 has tripled sales.. Also, 71 percent say they own a headset He spent a lot of time in VR at the time of the outbreak.

Someone who uses VR Fitness to make boxing
VR Box Fitness with FitXR.

Analysts agree. NPD Consumer Electronics Industry Analyst Ben Arnold: “In the first nine months of October 2020 to June 2021, VR hardware sales increased by 163%,” said Ben Arnold, NPD Consumer Electronics Industry analyst since Quest 2. Distributor. We expect 40 to 50 percent of the sales volume for 2020 to end by 2021.

This combination has achieved a uniform overlap with the popularity of virtual reality home exercises. Of course, VR can take many forms. SupernaturalFor example, it sends you flying objects and targets, pulls you from the bottom and punches the latter and lets you walk around the world. FitXROn the other hand, it taps into one of the spirit of competition. RacketNX It is like a pinball racket. There are also general “accidental exercise” exercises on the market, such as the popular beat action game. They beat Saber. (Basically as Rock Band Or Guitar Hero But use your hands and feet instead of plastic device handles to hit memory times) and heavy exit simulator Exit. (Although not typically marketed and marketed as a fitness brand, many people are using these games as well.) Most of these experiences subscribe to new business models every month and use subscription-based business models.

Interface wise, all these VR exercises are not alone. Many VR bike apps The user wants to have a special stationary bicycle or, more conveniently, a portable sensor that allows any stationary bike to operate in VR. (Some applications, such as Holofit, Is compatible with any bike that supports the FTMS Bluetooth protocol – no additional sensors are required. . Instead of rowing or riding a bicycle in your living room, one can do rowing. Special places around the world, Rather than pushing yourself, not with flexible goals and challenges.

In terms of hardware, most of the popularity seems to be focused on the Oculus Quest and Quest 2 headphones, for a few reasons. Both versions are among the most affordable VR headphones out there; If you sweat all over the gadget, it’s better to be a $ 300 mission than the $ 1,000 Valve Index. The mission probably has a choice of topics that focus on the biggest exercise (although many are definitely on other platforms). Perhaps most importantly, it seems to be the all-in-one, unconnected Quest nature that makes it the preferred platform for working in VR. Freedom of movement (still with regard to furniture / windows / parks) naturally gives you a free and more natural exercise experience, rather than being tied to a PC-connected cable. .

VR Fitness is used for dance exercises
VR Dance Fitness with ‘Beat Saber.’

As the epidemic intensifies, many seem to be working from home. One of the major drivers here is convenience, and VR will definitely benefit from this. Instead of going to the gym for 30-60 minutes or going to the gym, just listening to a few exercises throughout the day will have the same effect and break a better working day. The fact that these experiences are “lying down” – that they are built around technology and game mechanics and that they feel more engaging and feel less homework – is also a major factor. In a few studies, what is it called “Intended energy level” – That is, participants’ perceptions of how much they are doing when exercising – VR has been found to be lower than in conventional exercise. In other words, a person’s effort is less realistic, which results in better results and longer commitment. And does that not mean exercise? Fitness apps represent another killer app for the rapidly evolving virtual reality technology, and retailers have taken advantage of this unique opportunity to get more customers working at home.