Boutique Fitness — the skyline over the last decade — has faced constant criticism for its authoritative and unique demographic information. A Washington Post Text He asked A.D. In 2018, “Is your spine too young, too thin, and too white?” Undoubtedly, boutique fitness access affects the economy, but in such places it plays a role in who is represented and accepted.

Kovid went on strike for traditional boutique fitness businesses. While the closure of the gym is in full swing in March 2020, studio management provider MindBodi Reported Booking has been reduced by up to 85 percent. In the US, physical return to studio rooms has been uneven, in part due to various state and local restrictions.

In the process, suddenly home-based lifestyles improved traditional fitness systems. When it hit Covid, live streaming classes became the mainstay of most fitness classes for consumers. In some places during the epidemic About 75% were reported They plan to use home-based live sports as part of their daily routine, using live streams to work, and even when more than half the gym is fully open, is not the only way to achieve team fitness.

Consumers realize the benefits of working from home – no transportation, no illness, no worries about child care arrangements, advanced teaching skills, and being able to work with friends and family across the country. But deep down, the transition to the imaginary is expanding both accessibility and representation in boutique fitness. In addition to having high-quality physical activity at home, they reported psychological benefits by showing people who had experienced their own physical activity how to change their focus. Emotion And less on how to do it watch out Relative to others.

Brick-and-mortar studio brands can now not only worry about competing at home, but also fight against deep cultural change. The virtual fitness revolution is creating more inclusive spaces for people.

The appearance and authority of the teacher

The fitness industry has been selling itself for decades in “good beauty”. In general, oppression comes from the assumption that when everyone enters a physical gym or studio, they have the same beauty concepts and the same goals as fitness.

And that’s it. And in many cases, society’s tendency is to associate “fit” with “skin.” Although the health industry has a general understanding of being thin It does not necessarily make you healthy..

Fitness barriers

Health advocates often discuss barriers to physical activity Give reasons Such as time, motivation, or access to resources and tools. But when people overcome those roadblocks and finally get to the gym, they can still face mental obstacles.

According to MindBodi Survey By 2021, 56% of Americans will be afraid of “gym intimidation” or working in front of others. In another Mindbody survey conducted with 1,600 boutique fitness consumers in June 2020, he said, 30% of consumers who choose live streaming have chosen to do so without feeling pressured to do so. Road.

In a gym class or gym setting, some people grow up on social media because it motivates them to work harder. But for others, especially for first-time students or those starting a new gym or studio, social stigma and negative self-criticism or self-criticism can lead to defensive outbursts – if they feel they will not return to class. Like “disagree” with the rest of the class. For these people, imaginative exercise can give them a break from unintentional thoughts during exercise.

Creating a more inclusive idea

Involving people means making them feel. Seen.But the feeling of being seen and supported can mean different things. There are many ways that virtual fitness providers can achieve this.

Virtual teachers should strike a balance between encouraging and criticizing when leading a class. Teachers’ verbal cues can be motivating, but they can easily damage morale. To ensure not only effective exercise but also a holistic experience, educators should follow the participants’ form and provide gestures, inspiration, and jokes. In this regard, teachers in the fitness department have authority, and use their power and forums to maintain positive ideas, if not at least to sustain those that are harmful.

The fitness industry is in turmoil, but as with many stressful decades, virtual fitness has the potential to become more diverse, inclusive and fair. What is boutique fitness – unique, often competitive and sometimes toxic – imaginative fitness can push everyone to the point where they can work for their good identity and find happiness, strength and peace along the way.


Amaya Chief Product Officer at Bande, Virtual Fitness Company and has over 15 years of experience in marketing and product management.