Example © IoT for all

In the twenty-first century, modern technology has permeated almost every aspect of our lives, and the sports and fitness industry is no exception. The Internet of Things (IOT) is a global technology trend that combines everyday devices with cloud power and creates endless opportunities for business. A.D. By 2025, the global health and fitness sector will have an economic impact of $ 1.6 trillion. McKinsey and co. It is also expected to reach the global sports technology market $ 40.2 billion in 2026. However, businesses in the sports, fitness and health media still fail to recognize the benefits of disruptive technologies.

Changing consumer expectations in the sports and fitness industries

To show how technologies have hurt themselves in our daily lives, let’s look at how one starts the day. They either stay awake or start their day with yoga or meditation. In all of these activities, they are more likely to use the technology at hand – to monitor their heart rate with fitness bands or smart watches, to monitor their speed or distance, or to breathe guided meditations that remind them of distractions and distractions.

All of these fitness monitors with data-gathering sensors are nothing but the IoT that we use every day unintentionally. We understand that we will use all of these tools to improve our performance, and we want them to gather more information about our activities to improve them. Data collection, analysis and communication make these tools smarter. With such smart fitness equipment, consumer expectations will be unlimited.

Users need real-time monitoring and analysis of their basics. They expect their smart gadgets to be tailored to their needs and have a more personalized approach. Smart wrists and watches – and already – should read blood oxygen levels, generate an ECG, detect heart rate, monitor sleep patterns, and even know if the person wearing them has washed their hands.

In addition to health monitoring, smart devices connect us with remote viewers, stadiums and gymnasiums to international sports events, and now provide immersive fan experiences. It’s not just about the concept of cinematic movies, it’s about reality.

So what does all this mean for businesses? The growing demand for improved personalization in sports and fitness means that technology is a key factor in business success. Businesses must continue to look for ways to integrate IoT into fitness and sports to protect consumer expectations.

IOT solutions in sports and fitness

Not to rely on violence or to say its importance, but IOT is conquering the world of sports. Athletes, sports people, sports fans and venues – all want to take advantage of connected technologies. Anything offered by IoT can be used to improve the user experience. All of these technologies are at the heart of all wearables, connected devices and sports equipment, stadiums and future locations.

Wearables

Related wearable technologies are shaping not only professional sports but also the way ordinary people do sports. Wearables are becoming increasingly important to provide a variety of behaviors to monitor growth, health care, and awareness of physical activity. It is expected to reach the global wearable market $ 62.82 billion in 2025.

Wearable technologies can come in a variety of forms. One of the most recent uses for Euro 2020 is high-tech GPS tracking devices worn by soccer players. STATS SPORTS West collects information to analyze and improve performance. The costumes worn by the players track performance statistics, including speed, acceleration, covered distance, heart rate, strength and fatigue. These wearables create temperature maps that show where players are moving on the field. All of this information can be transferred to a phone, tablet, or smartphone, and helps coaches make more accurate game strategy decisions.

Speaking of wearables, not to mention the Apple Watch. With their new iWatch series, Apple has taken a more realistic approach to fitness and health. In addition to providing their clients with information about their health, such as blood oxygen monitoring, heart rate monitoring, respiratory rate and ECG production, the devices are also subscribed to Apple Fitness +.

Fitness apps

This brings us to the next favorite IoT representation in sports – apps. They come in many forms – fitness apps, tracking training data apps, live streaming apps, and more. They are primarily part of the IOT solution that end users see. All the information collected by the devices through the sensors is further analyzed and displayed in one application. Apps like Strava or Nike Run Club rely on the GPS in your smartphone to track your running.

Nike Run Club is about running. StravaHowever, it has become popular with people who compete in racing and cycling to keep track of their distance and speed. The app can sync and collect data from devices such as smart watches, head units or heart monitors. Strava helps users connect with other users and look at their experiences and face local challenges such as marathons. Strava has been down since January 2020 49 million people in 195 countries, And says the company attracts one million new users a month.

Most fitness monitors, such as Fitbit or Garmin, have their own apps that provide practical insights on their dashboards based on fitness data and other parameters such as oxygen saturation, skin temperature and sleep data. It provides users with a more personalized experience that encourages them to stay healthy and more active.

Connected sports gear

Another example of IOT usage in sports is the use of training equipment and gear that can be used in the gym and at home. Smart Yoga mats, paddles, kebeles, bicycles and treadmills provide users with a personalized training approach that allows them to monitor their performance and set fitness goals. The global epidemic simply prompted the distribution of such ingenious sports equipment at home.

Speaking of permanent bikes, Peloton It steals light. The company developed a trend for large-screen bicycles to allow users to participate in live online episodes. All Peloton bikes are equipped with two sensors that collect information such as revolution per minute (RPM) and resistance when a user is on a bike. This information is sent to the bike’s LED screen in the form of parameters that show the user’s performance and process. Peloton has a cloud platform that collects performance information and distributes it to other users who share the same live stream. It appears in the form of a board, which makes the cyclists in the house feel engaged. Teachers can view user data instantly and interact with them remotely.

Pelton has continued to attract clients with fitness stars such as Beyoncé, and with loyal supporters of celebrities such as Richard Branson, Jimmy Fallon and Obama.

As the popularity of related sports equipment continues to grow, many IOT companies, for example, are trying to come up with solutions that can make your existing treadmill smarter. North Pole Engineering a He became smart The treadmill sensor can connect to any treadmill and fitness app. It is a viable option for gyms that have a lot of expensive equipment and want to jump on the IoT bandwagon and offer more to their customers.

Sports venues

Compared to smart weights, fitness apps and smart sports equipment, stadiums are relatively unfamiliar to business. Less attention has been paid to stadiums that offer improved fan experience, such as opportunities to connect with their favorite teams. So far. A.D. 2021 shows the growth of IoT technologies used in major sporting events.

This year, Tour de France technical partners, the third largest sporting event in the world, have created digital twins. The race will last for three weeks and will cover 4,500 miles[3,400 km]in remote areas, such as the mountains. Of Digital Twin It was used to cover the event so that the organizers could have more control over the race, ensure its continuity and safety, and provide immediate feedback to fans. The company called the invention “the world’s largest connected stadium.”

The Tokyo 2020 Olympic Games incorporates state-of-the-art technologies such as IoT and AI to bring the maximum gaming experience to their fans. Olympic broadcasting services use virtual reality technology using Intel® True VR. The stadiums were equipped with stereoscopic camera pods showing the athletes’ panoramic views. Using this data and high-performance computer and software algorithms, Intel® True VR is able to deliver high-quality, real-time video streaming, providing an immersive experience for viewers.

What can businesses gain by partnering with IoT?

Businesses can take advantage of the many opportunities offered by IOT by adding this technology to existing products or services. Integrating the IoT approach with existing business products will help streamline processes and save operating costs. It can also open up new avenues for reaching difficult targets, launching new products, and expanding customer base. By collecting a lot of information from customers, businesses can improve their offerings and achieve greater customer loyalty. If that is the ultimate goal of any business, why not give it a try?