Chuze Fitness will open a new gym in Inchitas in December.

The San Diego-based Jim brand is taking over the remaining 40,000 square feet of space on 24 Hour Fitness on Santa Fe Drive.

The new gym provides state-of-the-art equipment and services to the Inintas community, including the infrared sauna, hydromassage, team training, weights, cardio equipment and lawn training. Heavy balls and battle ropes.

Born and raised in San Diego, Chuze Brands is a family of two restaurant owners, Barshish and Brewwell.

“We’ve seen the opportunity to bring hospitality to the fitness category,” said Billy Greenham, Chuze Fitness Marketing Officer. “We offer the highest quality online hospitality, cleanliness and friendliness in the category you really want.”

The first gym opened in Carlsbad in 2008. Over the years, Chuze has expanded to Arizona, Colorado, and New Mexico, with almost 3,000 members.

According to Greenham, “purity and friendliness are our whole feeling” and Chuze aims to be a clean and tidy environment filled with what one needs for a great workout.

Incinitas’s location will be the first to offer a “recovery studio” with a unique place to rejuvenate and repair the body using invasive sauna, hydromasage lounge chairs and the site Theraguns.

“Another great feature would be a team training studio,” said Greenham, who has a place in the high-intensity training camp run by a gym coach. Joint Exercise Experience Allows People to Complete Exercise to Train Their Progress as they go through the treadmill, paddle and TRX bands.

Greenham says Chuze’s membership options are priced lower at $ 9.99 to $ 29.99 per month. Chuze is offering a pre-sale for Chuze Encinitas registration, with the possibility of locking down the rates until December 31st.

Visit to learn more chuzefitness.com. Chuze is located at 455 Santa Fe Drive.