The famous athlete joined Ergata in the campaign to rethink home fitness

new York, November 15, 2021 PRNewswire – Ergata, the world’s first interactive rowing machine creator, announced its partnership with Star Athlete and Activist today. Colin Kepernick. From 2020, the product consultant will take over the center’s first national advertising campaign on major broadcast networks and streaming platforms. Together, Ergata and Capernick tell the story of a new game-based approach to fitness that allows people to open up their competition and achieve personal fitness goals.

Six days a week, the professional athlete Capernick is known for his courage to challenge his current position. Her partnership with Ergata brought them to the forefront of physical fitness as they sought to disrupt physical activity at home. From today, Ergata members will have special access for three months Colin Kepernick-Incentive training program on their paddles.

“I was initially attracted to Ergata Group as an investor, consultant and brand partner because they are innovators,” said Capernic. “The team’s fitness model was challenged in games and competitions – it’s a lot of fun for me. In early 2020 I got my erga and then engaged.

“Colin is Ergata’s dream partner and consultant,” said Ergata’s chief executive. Tom Aulet. “He is a change agent who has a way of seeing the future before anyone else. Combined with his great athleticism and love for fitness, we know there is a natural lineup. We are now very happy to bring our brand to life.

During the campaign, Kaepernick attracted spectators to Ergata. When the water rises, it is drawn into an immersive competition, competing on a digital platform with other members of Ergata. The invention of the campaign was led by Ergata Marketing VP; Randy Charles, Creative Directors Sam Wilkes And Andrew Levy Of PDA, Prepared by Alex Thaks And produced by Can Do Films. The 30-second space will be broadcast on national online and streaming TV and external campaign extensions will be posted in new York, Los Angeles, And Denver.

Ergata’s multidisciplinary partnership with the Known Rights Camp with the Capernic Community Foundation began today. Ergata and KYRC are both working together to advance their mission. Know Your Rights Camp works to create new systems for the well-being of black and brown communities through education, self-reliance, and the next generation of change leaders. Know Your Rights The campus curriculum is designed with a ten-point philosophy, including the right to be healthy. Ergata’s mission – to make daily exercise accessible – is closely linked to this philosophy and affirms the partnership between the two organizations. To extend their commitment to this common cause, Ergata 100 will donate to the community organizations in the seven partner cities of KYRC, and will create and donate seven limited edition paddlers in the first camps in 2022. You can also support this partnership in two ways. February 1 And additional donations will be made to any member who completes the Kaepernick Initiative Program at the Ergata Forum. February 1.

Brooklyn-Established in Ergatta 2019. The main brand of the brand, the Ergata paddleCombining their exciting, game-oriented content with a hand-crafted, premium padding machine with durable cherry wood Rhode Island And designed to fit in the members living room. The company adds new competitive sports to the platform each week and regularly releases additional gaming experiences and techniques.

About Ergata
Ergata is a competitive, game-based fitness experience created to bring effective, stimulating and interactive indoor sports to the living room. Designed and easy to use without any paddle knowledge. Unlike the fitness classes and training applications that meet the fitness market, Ergata offers carefully tailored workouts based on individual user profiles and fitness goals. Using active intelligence, the membership-based platform is matched with similar runners and automatically re-measured with increased fitness levels. Handmade Rhode Island Designed with durable Apalachian cherries and WaterRower, the Ergata paddle is designed to compliment the home in style and beauty. Designed to move, a paddle that uses quiet waterproofing technology can be transported, stored and reworked in seconds. The Ergata paddle is available for purchase only at. Brand investors to date include Advance Venture Partners, Greycroft, Fifth Wall, Gaingels, TechStars, and WaterRower, as well as high-profile angel investors. Hans Tung (GVV), Musicians Challenger and E-40; Adrian Yes (Future, Google) Mustafa Suleiman (DeepMind, Google), Mark Pinks (Zinga), Operator Partners, Scott Dorsey (True Target, High Alpha) Joe Zawazki (Media Matt), and Steve Simon (Indiana Packers)

Ergata Media Contact
Sunshine Sachs


View original content

Source Ergata